Speaker Details

Explain your Marketing Mix Model using SHAP

Parlinggoman Hasibuan

Parlinggoman Hasibuan

Data Science Manager - Frisian Flag Indonesia
Works for Frisian Flag Indonesia, giving nutrition to Indonesia through data

When we build a marketing mix model we got a better results after several trial and error. Next step is we need to deliver this to the Marketing/Brand team, with SHAP we can use this tools to interpret a complicated model to make it simple & easier to understand. You will learn how to apply these techniques in Python on a real-world data science problem.